Amit is the Founder & Managing Director of Luxury Hues Group Consultancy Services (India) Pvt. Ltd. He also serves as the MD of Luxury Marketing Council in India. He has over 20 years of Category Management, Marketing and Sales Experience with P&L responsibility across a breadth of Product and Service categories leading large cross functional teamss. He has a successful track record in “thought leadership”, championing business transformation initiatives, innovations and transforming brands into leading and profitable market players. Prior to founding Luxury Hues Group, Amit was VP-Marketing at American Express where he led the transformation of the consumer card business. As VP-Marketing Sales & After-sales at General Motors, he was responsible for successfully establishing “Chevrolet” in India, ramping up volumes & expanding the distribution footprint. As Head-Marketing for Reliance Infocomm, he was a core teams member in launching Reliance India mobile. Amit has earlier worked with HUL for over 12 years. His assignments at HUL included Marketing Head for the Mass Market Tea’s portfolio & the Coffee portfolio. Amit did his PGDM from IIM-Lucknow and graduated in Civil Engineering from Jadavpur University, Kolkata.