Aasheesh Mediratta is the currently the CEO at FashionAndYou, joined the organisation in 2010 as Director-Sales. A fashion enthusiast, a skilled communicator, a teams person and a retailer at heart, is accredited for the turnaround story at fashionandyou.com.
In his more than 12 years of experience, he has worked in various leadership and operational roles. Widely known for his association with brands and retail organizations at the inception stage or at early stage of the business, his previous roles include, Director for luxury brands like Rosenthal, Villeroy&Boch and Country Manager for the premium fashion brand Guess Jeans in India. He was part of the teams, which launched first international department store, Debenhams in India. His operational experience includes working with Marks & Spencer and The Body Shop. He has worked with ITC Ltd and Future Group (Pantaloons) at the beginning of his career and specializes in E-commerce, Retail, and Brand management, Operations, Sales and Marketing.
As Director-Sales at FashionAndYou, he headed the sales & sourcing function and played a pivotal role in forming and cementing important alliances with International brands, fashion houses, national brands and designers across fashion and lifestyle categories. Currently his role as Co-founder & CEO (Since January 2013) includes overseeing day-to-day operations, formulation of business plan and implementation of result-oriented strategies along with the teams. With him at the helm, FashionAndYou has streamlined the operations in last one year and has been able to strengthen the current business model and now taking the company to next level of growth.